Open Source car?

Isn't open source the opposite of branded? (in Italian, instead of "branded", I'd say "firmato": signed, as if by an individual creator)

EDAG is a German Engineering and Design company, mainly known for its sophisticated concept cars. The new EDAG Light Car - open source concept (not a name that sticks, anyway...) has been just unveiled at the Geneva Motor show and it bears innovative elements in materials, construction and engineering - with an OLED system that enables customized communication with the outside, e.g. other drivers.

But the most distinctive feature is EDAG's proposal to further develop the prototype by making the blueprints available to any self-proposed partner who would like to take part in the project. So, back to the initial question: is the Open Source approach - by definition, one where the collectivity is more important than the individual - compatible with such a distinguished, style-centered brand? My opinion is that the contradiction is just nominal, and it adds to the overall coolness of the concept...

[via ubergizmo]

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