SWG, a marketing and media research company, has published on its YouTube channel a video exhibiting an application of its VideoWave system, analyzing the reactions of the TV audience to a couple of video interviews to the leaders of the two major (in terms of expected outcome) political parties.

The video shows the audience’s reaction in terms of instant-by-instant appreciation and enables SWG’s director, Roberto Weber, to evaluate the effectiveness of the two diverse communication strategies.

[via Morbìn]