Innovation and repackaging

IlkoPerhaps the title of this post should be Innovation OR repackaging?, or Innovation IN repackaging. I believe the preposition reveals a lot about the idea as to what innovation means for different people.

[this is also a private joke for two of my readers, I hope the others will not find the subject completely pointless]

Anyway, the joint press release regarding this new canned ready-to-drink beverage is on the Coca-Cola company website.