“Second Life” effect

Coming back from the World Marketing & Innovation Forum, I’m reassessing the notes and putting ideas together for a post about Chris Bangle’s interesting presentation about the relation between design and sustainability: not an obvious connection. But the really surprising thing has been that a quick mention of Second Life, made just as an example of a radically new environment, captured the beginning of the questions and answers session, when the subjects at stake were a lot deeper and more thought provoking…